BRIEF: Create a new mascot and identity system for Recreation and Wellbeing at the University of Wisconsin-Madison.
DELIVERABLES:
↪︎Owned design and development of Active Badger mascot
↪︎Print and digital assets
↪︎50+ department and campaign-specific illustrations
↪︎Active Badger design guide
↪︎Owned design and development of Active Badger mascot
↪︎Print and digital assets
↪︎50+ department and campaign-specific illustrations
↪︎Active Badger design guide
↪︎Illustration
↪︎Creative Direction
↪︎Product Development
↪︎Cross-functional Design
↪︎Apparel
↪︎Creative Direction
↪︎Product Development
↪︎Cross-functional Design
↪︎Apparel
TOOLKIT:
↪︎Adobe InDesign
↪︎Adobe Illustrator
↪︎Adobe Photoshop
↪︎Adobe InDesign
↪︎Adobe Illustrator
↪︎Adobe Photoshop
